Bikes have become so much better and there are so many good ones out there. Half of the battle is mental and if your bike makes your feel like a star you'll probably ride better and at least ride more often. And they do capture our imagination as objects of beauty; engineering marvels, ever and ever lighter yet stronger, stiffer and yet more compliant.
I was never a Cannondale guy. No rationale reason, just couldn't get into them. Chris Ashley's Cannondale SuperSix Team Issue with matching team SRM from last year is just drop dead gorgeous. But right now the sweetest of them all is Gary Edward's Cannondale SuperSix EVO Ultimate. I just double dog dare you to lift it. A couple of water bottles feel like they weigh more. There's no rational reason to want a bike that mind-blowingly light, but I
Maybe we lust after new bikes because they make us feel like we're riding in Italy like this.

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